In Business Intelligence, business rules and key performance indicators (KPIs) are essential to ensure consistent and informed decisions. Business rules define how data should be managed, interpreted and used to create consistent analysis. They help companies maintain standards and avoid misinterpretations.
KPIs provide a clear picture of a company's performance by measuring success in different areas, such as sales, customer satisfaction and efficiency. By combining business rules with the right KPIs, companies can ensure that decisions are based on relevant and reliable insights, leading to better management, optimization and growth.
