With a more data-driven and automated data platform, Stadium can today give its customers even better service and offer more smart services. With, among other things, advanced analysis and AI technology, Stadium has taken the step towards a more automated customer journey and a stronger digital presence.

Stadium has 3 million members in its customer base and is active mainly in Sweden, Norway, Denmark and Finland. With the new platform, Stadium wants to take advantage of the large customer base to extract insights and knowledge – and become even more effective in its communications.