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7 ways to benefit from a churn analysis

Keeping customers longer is a profitable business Retaining customers for longer can in many cases be a more profitable business than marketing efforts to gain new customers. Not only because acquisition costs for gaining new customers are often high, but also because...

How to do a churn analysis from scratch

Churn, or lost customers, is something all businesses are interested in preventing. Because it costs between five and twenty-five times more to acquire new customers than to retain existing ones. Source (Harvard Business Review). The simple definition of churn is...

Is Data Lakehouse the future for data platforms?

Is Data Lakehouse the answer to bringing order to your chaotic Data Lake or speeding up the slow progress of your Data Warehouse? If you're about to introduce a cloud data platform, do you need to rethink your architecture? There have been huge advances in how we...
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