Boxer ökade merförsäljning med 49% redan första månaden

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”Vi ökade försäljningen genom att systematiskt rikta behovsanpassade erbjudanden till varje kund”
– Simon Vis Jamegar, Försäljningschef Boxer TV Access AB.

Nu leder ett kundservicesamtal till merförsäljning oftare än tidigare. Det har blivit en försäljningsökning med 49 % redan efter ca 4 veckor men på Boxer räknar man med att denna försäljning kommer fortsätta öka upp till 100 % under närmaste halvåret.

En lösning från Random Forest byggd på Microsofts plattform baserad på artificiell intelligens som analyserar kundbeteenden och kan därmed lära sig vilka erbjudanden som ges till varje kund vid varje tillfälle.

Kom gärna på vårt frukostseminarium den 2:a februari där boxer ger sin syn, anmälan sker på:
https://www.eventbrite.com/e/frukostseminarium-oka-forsaljningen-lyssna-pa-dina-kunder-registrering-19544526204

Läs mer i pdf:en nedan eller kontakta oss (gustav@randomforest.se) för att veta hur vi gjorde.

Random Forest Offer Optimizer Kundcase Boxer 2016-01-27


2016-02-02 Frukostseminarium – Öka merförsäljningen med advanced analytics

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Vi kommer ha ett frukostseminarium 2 februari då vi tänker prata om hur man kan öka merförsäljningen i kundtjänst med hjälp av prediktiv analys. Seminariet hålls i Stockholm på Scandic Klara med start 08:15.

Seminiariet vänder sig främst till ansvariga inom CRM, sälj, kundtjänst och BI.

Anmälan sker genom denna länk:
https://www.eventbrite.com/e/frukostseminarium-oka-forsaljningen-lyssna-pa-dina-kunder-registrering-19544526204

Varmt välkomna och bjud gärna med intresserade kollegor.


The Red Pine Manifesto

We want to see happy satisfied customers and we want to see more profitable sales. For this reason we have the Red Pine Manifesto with three principles that we urge businesses to follow.
1.Listen to your customers
2.Act upon it
3.Do it now

Listen to your customers

We don’t urge you to hire hundreds of Freudian psycho analysts even though that would be quite a sight. It could be a rather amusing customer service dialogue: “Yes I see. You say you have a question about your invoice, we’ll come to that, but first: Can you tell me a little about your relationship with your mother?”

What we do think you should do is that you need to use all that information that you gather about you customer. It is a question of listening and observing customer behavior in a systematic and automatic fashion. An opportunity is also to start using big data sources to further understand you customers better, however there is a lot of information in the traditional business support systems that probably could be used even more than you do today.

Act upon it

It is of course important to use the customer information to change your processes, your policies and your overall strategy. These changes can bring a lot of value. But we also think you should go even further. You should use the information to set the individual strategy for each customer. The data should be used automatically for choosing the right actions in your day-to-day operation.

Do it now

This third point has two different meaning. First of all you need to be able to mix the real-time data with the historical data. The historical behavior of a customer might suggest that you should try selling a specific product but when the customer calls in to customer service or make a visit to your web page in a specific errand the day-old suggestion might become totally obsolete in the light of the nature of the errand.

Also, if you aren’t doing this today you need to start doing it right away.

Is it difficult and hard? Yes. Because it is not only changing a policy or strategy, it need to be deployed in your operational business systems. The payoff can on the other hand be great.

How can Red Pine help you?

Red Pine is a Random Forest start-up company that delivers systems to support smart customer interaction with the help of artificial intelligence. We have a solution we call the Offer Optimizer that will help you achieve happier customers and more profitable sales from inbound sales channels. Contact me, if you are interested in knowing more or chek out redpine.se for more info:

www.redpine.se



Cortana Analytics

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Microsoft lanserade Cortana Analytics i somras, ett samlingsnamn för lagring och infrastruktur i Azure, maskininlärning i Azure ML och visualisering i Power BI. Vi på Random Forest tycker det är fantastiskt spännande att man nu får ihop hela infrastrukturen även i molnet, något som kommer förenkla för oss att hjälpa våra kunder till intelligenta beslut.

Kontakta oss om ni vill veta mer om hur ni kan hitta guldådror i ert data! info@randomforest.se

”The Cortana Analytics Suite brings about this vision by delivering big data and advanced analytics capabilities to help enterprises transform their data into intelligent action.”

Läs mer på: http://azure.microsoft.com/blog/2015/07/13/announcing-cortana-analytics-suite-and-new-partner-investments-at-wpc-2015