Breakfast seminar on BI in the cloud (2:nd of feb)

Using micro services in cloud is a revolution for the BI-market. We are now able to build solutions that are more flexible and accessable from everywhere. Add additional services in Azure such as Stream Analytics, Azure ML, and Power BI to boost your business.

Come and listen to our experiences from previous cases over a breakfast.

Please reserve you seat on:

Random Forest chasing future star players


We are continuesly looking for future star players to our team of Consultants. Last week Niklas and Johan spent the day at the Royal Institute of Technology to find the ones with the greatest potential.

Random Forest grows!

business-5-1246289-640x480 We are expanding to meet higher customer demand in the areas of advanced analytics and business intelligence. The team is reinforced by both skill and talent with three new consultants: Ludwig Sewall, Karin Bendes and André Attar.

2016-02-02: Breakfast seminar – Increase up sales with advanced analytics


We’re hosting a breakfast seminar the 2:nd of February on how to increase sales in customer service using predictive analytics. The siminar is held in Stockholm an Scandic Klara, starting at 08:15.

The seminar is primarily targeted for managers in CRM, sales, customer service and BI.

Register on the following link:

Hope to see you there and don’t hesitate to invite your colleagues.

Random Forest

The Red Pine Manifesto

We want to see happy satisfied customers and we want to see more profitable sales. For this reason we have the Red Pine Manifesto with three principles that we urge businesses to follow.
1.Listen to your customers
2.Act upon it
3.Do it now

Listen to your customers

We don’t urge you to hire hundreds of Freudian psycho analysts even though that would be quite a sight. It could be a rather amusing customer service dialogue: “Yes I see. You say you have a question about your invoice, we’ll come to that, but first: Can you tell me a little about your relationship with your mother?”

What we do think you should do is that you need to use all that information that you gather about you customer. It is a question of listening and observing customer behavior in a systematic and automatic fashion. An opportunity is also to start using big data sources to further understand you customers better, however there is a lot of information in the traditional business support systems that probably could be used even more than you do today.

Act upon it

It is of course important to use the customer information to change your processes, your policies and your overall strategy. These changes can bring a lot of value. But we also think you should go even further. You should use the information to set the individual strategy for each customer. The data should be used automatically for choosing the right actions in your day-to-day operation.

Do it now

This third point has two different meaning. First of all you need to be able to mix the real-time data with the historical data. The historical behavior of a customer might suggest that you should try selling a specific product but when the customer calls in to customer service or make a visit to your web page in a specific errand the day-old suggestion might become totally obsolete in the light of the nature of the errand.

Also, if you aren’t doing this today you need to start doing it right away.

Is it difficult and hard? Yes. Because it is not only changing a policy or strategy, it need to be deployed in your operational business systems. The payoff can on the other hand be great.

How can Red Pine help you?

Red Pine is a Random Forest start-up company that delivers systems to support smart customer interaction with the help of artificial intelligence. We have a solution we call the Offer Optimizer that will help you achieve happier customers and more profitable sales from inbound sales channels. Contact me, if you are interested in knowing more or chek out for more info:

RF Masters

RF Masters
This weekend the internal golf tournament RF Masters was settled. After a tight battle, Gösta Boström won the total victory.

Microsoft Gold Partner!

Random Forest is now further deepening our cooperation with Microsoft by becoming a Gold Partner on Data Platform!

“For us it is a natural step that will benefit our customers and strengthen our position as specialists in BI and analysis on the Microsoft platform,” says Richard Lautmann, CFO at Random Forest.

Close to 70% of the company’s consultants are now certified in different parts of Microsoft and 25 % can now call itself the MCSE ( Microsoft Certified Solutions Expert) , which is the highest level of certification.

Cortana Analytics

Microsoft launched Cortana Analytics last summer , the collective name for the storage and infrastructure in Azure , machine learning Azure ML and visualization Power BI . We at Random Forest think it’s really exciting that it now gets together the entire infrastructure even in the cloud , which will make it easier for us to help our clients make intelligent decisions .

Contact us if you want to know more on how you to find gold in your data!

“The Cortana Analytics Suite brings about this vision by delivering big data and advanced analytics capabilities to help enterprises transform their data into intelligent action.”

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Random Forest Recruits

Despite the bad weather the Random Forest had a peak summer, it began with Anna Max joining as #13 to our gang. Anna has over the past five years worked with Business Intelligence at Klarna and when she isn’t immersing herself in Business Intelligence, she plays Beach Volleyball or eats seafood on the West Coast.