Microsoft BI in the cloud – Breakfast seminar in Gothenburg 21/9 2018

Breakfast seminar on BI in Azure in Gothenburg on the 21 st. of september

Eventbrite - Microsoft BI in Azure - Solving the puzzle!

The cloud is a perfect match for Business Intelligence – an architecture based on the standard micro services in Azure is a true game changer!
The need to bring new kinds of data sources, from IoT devices streaming big data, web API:s to the old internal business systems are emerging in the times of digital transformation. Performing advanced analytics and automating insights and action on the data and enabling users to consume information on different devices at all times are starting to be a commodity.


Come to learn and discuss the new wave of Business Intelligence over a breakfast and the 21st of September.
· Why now?
· Solving the puzzle – Architecture
· Best practices
· Your next step towards the cloud
Speakers: Richard Lautmann, Zoran Stavrevski and Marcus Hansfeldt


BI Architects, BI Managers, CTO or similar


07:30 Breakfast
08:00 Speakers
08:45 Discussion and possibility to book 1-1 meetings with our experts

Interested but not able to attend at this time?

Send us an email on and we’ll take it from there.


The seminar is held by Random Forest, specialist consultancy focused on Microsoft BI and advanced analytics. Microsoft awarded Partner of the Year in Big Data and analytics.

Artificial Intelligence in Marketing – A revolution under the Surface

Artificial Intelligence has become the next big trend since it became obvious that Big Data meant too much data for the human eye. A trend further fueled of the emergence of self-driving cars and the recent development in image recognition and chatbots has put AI on everyone’s lips. These are all potentially disruptive new techniques that may affect the business in the foundation.

There has however been a slower yet very potential trend when it comes to automatization of customer relationship management where AI models replaces the old blunt but versatile segmentation models of RFM, Product Propensity models and different group profiles.

The recipe of AI is all about applying machine learning algorithms with large amounts of both aggregated historic attributes and real-time attributes close to the specific application and letting the models retrain automatically.

The models adapt by itself to new circumstances regarding market logic, the way you digitally represent your business and how your business process works which means that you can predict your customer behavior to a greater certainty and still end up with a lower maintenance of your segmentation models.

This revolution is slowly becoming more potent each day as your organization is moving in the digital transformation. But the quantum leaps appear when you apply the self-learning AI for each specific point in your customer journeys.

Read more articles from Gustav Rengby at:

Starting up cutting edge Business Intelligence and AI in Gothenburg!

The entrepreneurs Marcus Hansfeldt, Zoran Stavrevski och Simon Simonsson are starting up a new business dedicated to Microsoft Business Intelligence and Artificial Intelligence in the Gothenburg region. With a cloud-first perspective they will help customers become more data driven and take full advantage of advanced analytics and artificial intelligence.

The new business will be managed in it’s own company but will be in close cooperation with the Random Forest Group. The Random Forest Group was founded in 2012, having about 30 consultants specialized in Microsoft BI and advanced analytics.

Fore more information, send an email to or visit You can also take direct contact with

Random Forest establishes partnership with Bizview Systems

Random Forest is well known for delivering cutting edge solutions within advanced analytics and cloud based on the Microsoft BI plattform. Many of our customers ask us to contribute with our expertise in budgeting and planning projects. In order to continue the track record of outstanding deliveries for our customers we embark on a partnership with the leading solution in this area, Bizview Systems.

Niklas Bredberg, CEO at Random Forest, says the company always strives to give their customers advantages by empowering their processes with data. With this partnership, the last piece of the puzzle fits in its place so that we also can provide value to the budget- and planning process.

For more information

contact or

About BizView

BizView is a software solution for planning, forecasting, budgeting, reporting, analysis and consolidation. The software has a Web-based Excel-like user interface, combined with powerful workflow management. BizView is an open solution that also fits well with Qlik and Microsoft Power BI solutions. BizView is developed by Bizview Systems, with offices in Scandinavia, and is marketed by a professional, global partner network. Today there are over 1,000 companies with implemented solutions from Bizview Systems.

Breakfast seminar on BI in the cloud (2:nd of feb)

Using micro services in cloud is a revolution for the BI-market. We are now able to build solutions that are more flexible and accessable from everywhere. Add additional services in Azure such as Stream Analytics, Azure ML, and Power BI to boost your business.

Come and listen to our experiences from previous cases over a breakfast.

Please reserve you seat on:

Random Forest chasing future star players


We are continuesly looking for future star players to our team of Consultants. Last week Niklas and Johan spent the day at the Royal Institute of Technology to find the ones with the greatest potential.

Random Forest grows!

business-5-1246289-640x480 We are expanding to meet higher customer demand in the areas of advanced analytics and business intelligence. The team is reinforced by both skill and talent with three new consultants: Ludwig Sewall, Karin Bendes and André Attar.

2016-02-02: Breakfast seminar – Increase up sales with advanced analytics


We’re hosting a breakfast seminar the 2:nd of February on how to increase sales in customer service using predictive analytics. The siminar is held in Stockholm an Scandic Klara, starting at 08:15.

The seminar is primarily targeted for managers in CRM, sales, customer service and BI.

Register on the following link:

Hope to see you there and don’t hesitate to invite your colleagues.

Random Forest

The Red Pine Manifesto

We want to see happy satisfied customers and we want to see more profitable sales. For this reason we have the Red Pine Manifesto with three principles that we urge businesses to follow.
1.Listen to your customers
2.Act upon it
3.Do it now

Listen to your customers

We don’t urge you to hire hundreds of Freudian psycho analysts even though that would be quite a sight. It could be a rather amusing customer service dialogue: “Yes I see. You say you have a question about your invoice, we’ll come to that, but first: Can you tell me a little about your relationship with your mother?”

What we do think you should do is that you need to use all that information that you gather about you customer. It is a question of listening and observing customer behavior in a systematic and automatic fashion. An opportunity is also to start using big data sources to further understand you customers better, however there is a lot of information in the traditional business support systems that probably could be used even more than you do today.

Act upon it

It is of course important to use the customer information to change your processes, your policies and your overall strategy. These changes can bring a lot of value. But we also think you should go even further. You should use the information to set the individual strategy for each customer. The data should be used automatically for choosing the right actions in your day-to-day operation.

Do it now

This third point has two different meaning. First of all you need to be able to mix the real-time data with the historical data. The historical behavior of a customer might suggest that you should try selling a specific product but when the customer calls in to customer service or make a visit to your web page in a specific errand the day-old suggestion might become totally obsolete in the light of the nature of the errand.

Also, if you aren’t doing this today you need to start doing it right away.

Is it difficult and hard? Yes. Because it is not only changing a policy or strategy, it need to be deployed in your operational business systems. The payoff can on the other hand be great.

How can Red Pine help you?

Red Pine is a Random Forest start-up company that delivers systems to support smart customer interaction with the help of artificial intelligence. We have a solution we call the Offer Optimizer that will help you achieve happier customers and more profitable sales from inbound sales channels. Contact me, if you are interested in knowing more or chek out for more info:

RF Masters

RF Masters
This weekend the internal golf tournament RF Masters was settled. After a tight battle, Gösta Boström won the total victory.

Microsoft Gold Partner!

Random Forest is now further deepening our cooperation with Microsoft by becoming a Gold Partner on Data Platform!

“For us it is a natural step that will benefit our customers and strengthen our position as specialists in BI and analysis on the Microsoft platform,” says Richard Lautmann, CFO at Random Forest.

Close to 70% of the company’s consultants are now certified in different parts of Microsoft and 25 % can now call itself the MCSE ( Microsoft Certified Solutions Expert) , which is the highest level of certification.